African development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
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Action Pals Multi-media Programme

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Action Pals is a multi-media education programme intended for 10-14 year olds, that seeks to promote positive social and behaviour change in areas of health and environment in Zimbabwe. Led by the Action Institute for Environment Health and Development Communication (Action IEHDC), in partnership with Soul City Institute of Health and Development Communication, the programme engages with young people through print, radio, and television, as well as Action Pals Clubs.
Communication Strategies

Action Pals interventions focus on producing the following multi-media:

  • Print - "The Action Pals: Tomorrow is Ours" booklets have been distributed across the country. Dealing with HIV/AIDs is a key issue, but the booklets also address such topics as solving problems without violence and human rights, drugs, caring for the environment, children´s rights and discrimination, teenage sex and sexuality, disability, and racism and xenophobia.
    Click here to read the first Action Pals booklet online.
  • Radio - A 26-part radio drama series called Tomorrow is Ours was produced , dealing with bullying, solving problems without violence, disability, HIV and AIDS support and treatment, accidents and child safety, and children's rights. The Tomorrow is Ours Radio Public Service Announcements (PSAs) complemented the radio drama, produced in English, Shona, and Ndebele. Covering many of the same issues, the PSAs were designed to be a tool to get young people to think about serious issues that affect them in a way that is exciting and that makes education fun.
  • Television - Chipo's Promise was a television drama dealing with HIV and AIDS and orphaned children, discrimination, and stigma. The drama was produced as part of a nine-country regional television drama series entitled Untold Stories in a Time of HIV and AIDS television, supported by Soul City Institute of Health and Development Communication.

According to Action IEHDC, children and youth, inspired by the Action work and the materials they read, voluntarily set up Action Pals Clubs (APCs) in schools and communities. As a result of this feedback, Action decided to formalise its relations with these APCs and establish new ones through a pilot project focusing on 16 schools. These schools are located in five provinces of Zimbabwe - Harare, Mashonaland East, Mashonaland West, Midlands, and Bulawayo.

People are also encouraged to learn more and interact with the campaign through the Action Pals Zimbabwe facebook page.

Development Issues

Youth, HIV/AIDS, Lifeskills, Health, Environment

Key Points

Action Institute for Environment Health and Development Communication (IEHDC) is a Zimbabwean non-governmental organisation specialising in producing multi-media products in the areas of environment health and social development. Action IEHDC was established as a project of Zimbabwe Trust in 1987 as a result of the apparent need for information materials for children in the areas of health, development, and environment. The organisation has since broadened to produce multi-media products for both children and adults. It was registered as an independent organisation in 2009.

Partners

Action Institute for Environment Health and Development Communication (Action IEHDC), Soul City: Institute of Health and Development Communication

Sources