Soul Beat Africa
African development action with informed and engaged societies
Soul Beat Africa
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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BBC Media Action Mission

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I was at the BBC Media Action offices in London on my way to Addis for the SBCC Summit. The image above is the mission that they have on the walls of their news offices. Your thoughts? Warren

Comments

Submitted by cmorry on Mon, 02/29/2016 - 12:08 Permalink

I think it is a good mission statement and clear.  I am not sure about what the coloured text is designed to do as I think the multiple colours detract a bit from the clarity of their points and leave one wondering if they are there to emphasise the key points and if they are does that mean for instance, that they feel helping people make sense of events is less important than dialogue and action?

Hi, I think this is an articulate mission statement - albeit slightly vague (specifics would obviously be precluded when space is at such a premium). I, too, wonder about the colour coding. It seems kind of random. One might think words connoting information/awareness/knowledge could be the same colour, no matter where they appear, and words evocative of dialogue/discussion could be a second colour and then empowerment/rights/action could be a third colour, or something like that. Also, as it stands, sometimes the infinitive is coloured and sometimes the gerund, etc., so there is some inconsistency there. But I am surely overthinking it. ~ Kier