Soul Beat Africa
African development action with informed and engaged societies
Soul Beat Africa
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Soul City's 5 Phases of Edutainment Creation

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This is a planning model excerpted from Soul City's "Edutainment - How to Make Edutainment Work for You".

Time spent on each phase as a percentage of total project time:



Overview of the activities involved in the Five Phases of Edutainment-Creation



Source
"Edutainment - How to Make Edutainment Work for You", Garth Japhet, Soul City: South Africa, 1999.