Soul Beat Africa
African development action with informed and engaged societies
Soul Beat Africa
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 22 years ago
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Soul City - Choosing Edutainment Media

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The following is a model excerpted from the publication "Edutainment - How to Make Edutainment Work for You".

There are four steps involved in choosing your edutainment media and formats. They are as follows:

STEP 1 Explore the edutainment opportunities of the different media available to your target audience.

STEP 2 Choose the most appropriate medium/media for your message.

STEP 3 Explore the edutainment opportunities of a range of formats.

STEP 4 Choose the most appropriate format/s for the medium/media you have chosen.
Source
"Edutainment - How to make Edutainment Work for You", Garth Japhet, Soul City: South Africa, 1999.