African development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Our Climate, Our Future

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Launched in February 2009, Our Climate, Our Future is a British Council/United Nations Education, Science, and Culture Organization (UNESCO) initiative which will continue until 2011. The initiative seeks to raise awareness on the effects of climate change in Zimbabwe. Working with youth, professionals, and networks, the initiative focuses on raising awareness and building relationships which can hopefully lead to improved adaptation and mitigation policies though activities such as media training workshops and a school poetry competition.
Communication Strategies

The project conducted a Climate Change Training Workshop for media in June 2009. The workshop was attended by 25 media professionals - editors, bureau chiefs, reporters, producers, and presenters - from electronic and print media outlets across Zimbabwe. The training focused on the production of news, stories, pictures, and audio/video programmes for newspapers/magazines, television, radio, and the internet. Course content was adapted from the UNESCO manual entitled "Media as Partners in Education for Sustainable Development: A Training and Resource Kit". The training for media professionals sought to:

  • raise the awareness of media professionals around the causes, effects, and impact of climate change and issues surrounding it with the goal of sensitising them to the need to report extensively and intensively on the topic;
  • equip media professionals with information, knowledge, and skills to understand the science and facts around climate change with a view to demystifying the topic for their audience; and
  • provide media professionals with an opportunity to conceptualise and practise reporting on climate change from the perspective of various scenarios and angles.

According to the organisers, the training workshop led to the formation of a network of climate change journalists, the compilation of a roster of experts and resources, the production of articles, and the generation of programme ideas and concepts on climate change.

Our Climate, Our Future also organised a school poetry competition as part of commemorations of World Poetry Day (March 21) and World Water Day (March 22) to raise awareness of the threat of climate change among young people. The theme of the competition was shaped around water. Schools around Zimbabwe were invited to each send up to 20 of their best poems in English, Ndebele, or Shona on the theme "Water/Mvura/Amanzi".

Development Issues

Environment, Natural Resource Management

Key Points

In 1992, the United Nations General Assembly designated 22 March as World Water Day to draw attention to the critical lack of clean, safe drinking water.

Partners

British Council and UNESCO.

Sources

UNESCO website, August 20 2009 and June 25 2010; and ZimboJam website, August 20 2009.

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