Every Newborn Action Plan (ENAP) Communications Pack

This ENAP Communications Pack is designed to "help raise the key issues and profile of newborn and maternal health with opinion-makers and key media" for increased advocacy and action on the global initiative Every Newborn. This initiative aims to support countries with a roadmap, "Every Newborn: an action plan to end preventable deaths", by improving quality care at the time of birth and support for small and sick babies through the scale-up of high-impact, cost-effective interventions for newborns.

The Every Newborn Action Plan (ENAP) is a plan to to achieve equitable and high-quality coverage of care for all women and newborns. "Based on evidence of what works, and developed within the framework for Every Woman Every Child, the plan enhances and supports coordinated, comprehensive planning and implementation of newborn-specific actions within the context of national reproductive, maternal, newborn, child and adolescent health strategies and action plans, and in collaboration with stakeholders from the private sector, civil society, professional associations and others."

The communications pack is a guide made to be adapted for specific settings. "Along with an overview of history, policies and key messages surrounding the ENAP, this communications pack provides adaptable templates for communications efforts, letters to opinion leaders and editors with references to further resources." This kit is designed to inform a broad audience and galvanise support for the ENAP strategic objectives on page 4 of the document.

The Key Message section first focuses on a main message, for example: "More than 3 million babies and women could be saved each year through investing in quality care around the time of birth and special care for sick and small newborns. Cost-effective solutions are now available to protect women and children from the most dangerous day of their lives - the day of birth." Messages follow that pertain to "Unfinished Business", "Causes and Solutions", and "investment", for example: "Cost-effective, proven interventions exist to prevent and treat each main cause. Universal coverage of quality of care at birth would save the most newborn and maternal lives and prevent stillbirths, and requires educated and equipped health workers, including those with midwifery skills, and essential commodities, e.g. resuscitation devices."

Frequently Asked Questions pages explain the process, the strategy development, the audience, the launch, and the implementation of ENAP and draws attention to the Every Newborn website, as a resource hub for both knowledge and advocacy tools. A chart on page 10-12 lists key actions for key constituencies, including:

• "Governments and policymakers at national, regional, and global levels
• Organizations in the United Nations system and other multilateral agencies
• Donors and foundations
• Private business
• Nongovernmental organizations, communities, and/or parent groups
• Academics and research institutions
• Health professionals"

For example, for health professionals, the chart indicates that action for health workers might consist of: "Provid[ing] quality and respectful integrated services to babies and women through accelerated training, retention and motivation approaches." Action for commodities might consist of: "Work[ing] with local and national bodies to ensure consistent availability of commodities and supplies essential for key interventions around the period of birth."

Support documents include:

1. The Lancet Every Newborn Series
2. Save the Children's Ending Newborn Deaths: Ensuring Every Baby Survives
3. Knowledge Summary #29 from Partnership for Maternal, Newborn & Child Health (PMNCH)'s regular summaries of new data and analyses
4. Every Newborn’s Online Health Library

Templates are provided including: an influencer worksheet, a letter to an opinion leader, and a letter to the editor.