Music Project

In addition to performing to large crowds and publicising child survival and family planning through live performances, King Sunny Ade and Onyeka Onwenu also visited maternal/child health and family planning clinics and gave talks on family planning. Over 30 newspaper and magazine articles were written about the release of King Sunny Ade's album, "Wait for me," which contained both songs.

There were also six television PSAs and six radio PSAs which were aired based on geographic need as determined by research findings. For example, the PSA addressing early marriage was aired primarily in the North, to address this problem there. In the South and East, where family planning is more widely accepted, more PSAs were aired with direct focus on this subject. All PSAs were aired approximately twice a day between June and November 1992, in their appropriate regions.

The project demonstrates the cost-effectiveness of mass-media promotion. The total cost of the project was $293,4000. Because of the extensive reach of mass media, the project reached 46 people of reproductive age for every dollar spent, or 2.2¢ per person.

In addition, the two stars provided their services for free to the project, and King Sunny Ade donated the royalties from the two songs to charity. Commercial recording companies produced and distributed the album and audio cassettes. The final phase of the music project coincided with the launch of Nigeria's national family planning logo. The logo was therefore featured on the PSAs mentioned above, as well as on billboards, posters, and other print materials. The evaluation results consider the impact of both the music and logo campaigns.

Family Planning.