Music for Life Project (We shall survive)
The Music for Life Project is an Ethiopian programme that launched a music CD, entitled ‘We shall survive’ in an effort to fight HIV/AIDS in the Country. The project aims to address HIV/AIDS primary prevention; care, support, and treatment and strengthen health systems and infrastructure.
Communication Strategies
The CD entitled “We Shall Survive” consists of fourteen songs sung and produced by 39 Ethiopian artists residing in the United States and Ethiopia. The production took one and half years and was recorded both in the U.S. and Ethiopia. The lyrics revolving around various thematic areas related to HIV/AIDS were pre-tested among various focus groups including youth and people living with HIV/AIDS in Ethiopia. The songs encourage the listener to:
- delay ignition of sexual debut; to remain faithful to one partner;
- use condoms consistently and correctly;
- give value to one’s life;
- care for children as they are the future generation;
- get tested for the sake of self, family, children, and companion;
- avoid stigmatising and discriminating against people infected with, or affected by HIV/AIDS;
- support people living with HIV/AIDS and their families;
- live positively if HIV – infected;
- understand AIDS as everyone’s problem;
- join and win the battle against AIDS; and
- honor those heroes fighting the disease.
Development Issues
HIV/AIDS.
Key Points
The objectives of the project are to raise the level of knowledge of the community about HIV/AIDS and its impacts; to reduce the denial, stigma and discrimination around HIV/AIDS; to promote HIV/AIDS prevention, care, and support; and to encourage artists to contribute to the fight against HIV/AIDS in Ethiopia.
The songs aim to encourage Ethiopians everywhere to protect themselves and their families from HIV/AIDS and to spread the multiple messages in the CD’s by sharing it with their families, friends and colleagues.
The songs aim to encourage Ethiopians everywhere to protect themselves and their families from HIV/AIDS and to spread the multiple messages in the CD’s by sharing it with their families, friends and colleagues.
Partners
US Department of Health and Human Services Centers for Disease Control and Prevention (CDC), Ethiopian artists, Ethiopia AIDS Resource Center.
Sources
AIDS Resource Center (ARC) website on August 4 2005.
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