African development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
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We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Music for Life Project (We shall survive)

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The Music for Life Project is an Ethiopian programme that launched a music CD, entitled ‘We shall survive’ in an effort to fight HIV/AIDS in the Country. The project aims to address HIV/AIDS primary prevention; care, support, and treatment and strengthen health systems and infrastructure.
Communication Strategies
The CD entitled “We Shall Survive” consists of fourteen songs sung and produced by 39 Ethiopian artists residing in the United States and Ethiopia. The production took one and half years and was recorded both in the U.S. and Ethiopia. The lyrics revolving around various thematic areas related to HIV/AIDS were pre-tested among various focus groups including youth and people living with HIV/AIDS in Ethiopia. The songs encourage the listener to:
  • delay ignition of sexual debut; to remain faithful to one partner;
  • use condoms consistently and correctly;
  • give value to one’s life;
  • care for children as they are the future generation;
  • get tested for the sake of self, family, children, and companion;
  • avoid stigmatising and discriminating against people infected with, or affected by HIV/AIDS;
  • support people living with HIV/AIDS and their families;
  • live positively if HIV – infected;
  • understand AIDS as everyone’s problem;
  • join and win the battle against AIDS; and
  • honor those heroes fighting the disease.
The 39 artists including 21 vocalists who participated in the CD’s production were: Abebe Birhane, Abebe Desalegn, Abegassu Shiota, Abenet Agonafir, Abonesh Adinew, Adanech Woldegebries, Akuri Degefu, Aster Aweke, Bezawork Asfaw, Birhanu Tezera, Dagmawi Tilahun, Daniel Vessby, Dawit Frew, Dawit Melesse, Elias Melka, Elias Tebabel, Fasil Wuhib, Fikreaddis Nekatebeb, Girum Mezmur, Henok Abebe, Henok Mehari, Johnny Raga, Kassahun Eshetu, Mulatu Astatke, Mulugeta Abate, Nibiy Mekonen, Neway Debebe, Samson Juffar, Seyoum Mamo, Tadele Roba, Tadesse Alemu, Tadesse Wuhib (Dr.), Teshager Shiferaw, Tewodros Mekonen, Tewodros Tadesse, Tigist Fantahun, Tsedenia Gebremarkos, Yared Tefera, and Yayehyirad Alamerew.
Development Issues
HIV/AIDS.
Key Points
The objectives of the project are to raise the level of knowledge of the community about HIV/AIDS and its impacts; to reduce the denial, stigma and discrimination around HIV/AIDS; to promote HIV/AIDS prevention, care, and support; and to encourage artists to contribute to the fight against HIV/AIDS in Ethiopia.

The songs aim to encourage Ethiopians everywhere to protect themselves and their families from HIV/AIDS and to spread the multiple messages in the CD’s by sharing it with their families, friends and colleagues.
Partners

US Department of Health and Human Services Centers for Disease Control and Prevention (CDC), Ethiopian artists, Ethiopia AIDS Resource Center.

Sources