African development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Strengthening HIV and AIDS Response Partnerships (SHARP)

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Initiated in May 2004 and completed in 2009, Strengthening HIV and AIDS Response Partnerships (SHARP) is a 5-year project by Academy for Educational Development (AED) which strived to reduce new HIV infections and mitigate the effect of AIDS by designing interventions for those most at risk and the most affected, and by strengthening HIV/AIDS response partnerships among government, civil society, private sector, and other stakeholders. The project included research, capacity building, and clinical interventions with public, private, and non-governmental organisations.
Communication Strategies

The SHARP team worked with the Ghana Health Service and the National AIDS Control Programme, with health planning bodies, and at the district and community levels with multiple traditional and formal sector entities, to achieve the following four goals:

  1. conducting operations research and second-generation surveillance to guide evidence-based HIV programming across the continuum of care;
  2. supporting the establishment and expansion of interventions among most-at-risk groups and in high transmission areas;
  3. strengthening capacities of the national response at all levels; and
  4. maintaining and ensuring HIV/AIDS programme information and results reporting integrated with the Government of Ghana (GOG) programme.


According to the organisers, the SHARP project has:

  • focused its work on over 20,000 female sex workers (FSWs), 8,000 men who have sex with men (MSM), 8,000 non-paying partners (NPPs), and 10,000 people living with HIV (PLHIVs);
  • developed tools, materials, and interventions that support behaviour change and improved access to quality services;
  • facilitated performance-based funding and capacity-building for non-governmental organisation (NGO) implementing partners;
  • developed knowledge management capacity and disseminated tools and best practices to NGOs and government;
  • conducted research, monitoring and evaluation, performance feedback, and supervision activities;
  • initiated and participated in evidence-based lobbying and advocacy for improved policies and programming at the national level; and
  • provided systems strengthening and technical support for sustainable interventions and quality service delivery for NGO implementing partners.

Another project that was part of SHARP initiative is the Text Me! Flash Me! Helpline service which was launched in September 2008. This project used cell phone technology to provide most-at-risk populations in Ghana with HIV and AIDS information, referrals, and counselling services from qualified providers. While the initial pilot reached out to men who have sex with men (MSM) exclusively, it was expanded in February 2009 to include female sex workers (FSW).

The 5-year SHARP programme developed a number of tools and resources for HIV and AIDS prevention, including training manuals, discussion guides, and video clips.

Development Issues

HIV/AIDS

Partners

Academy for Educational Development (AED), Ghana Health Service, United States Agency for International Development (USAID).

Sources

AED SHARP website on August 18 2009 (no longer in operation as of November 24 2009); and AED website, November 24 2009.

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