African development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

Time to read
2 minutes
Read so far

Sustaining the Gains of Polio Eradication: Addressing Vaccine Refusals in Northeast Nigeria [Presentation from the Sharing Learning from Polio SBC Side Event at the 2022 SBCC Summit]

0 comments
Affiliation

United Nations Children's Fund (UNICEF) Nigeria

Date
Summary

"[P]eople were displaced, which increased the huge risk for...the spread of polio and requires strong social mobilization and household level demand generation..."

In this presentation at the Sharing Learning from Polio SBC: Misinformation, Social Data and Conflict side event at the 2022 International SBCC Summit, Elizabeth Onitolo discusses UNICEF Nigeria's work to address vaccine refusals in conflict-affected northeast (NE) Nigeria, which has been affected by insurgency in the last 12 years. The rising cases of missed children due to vaccine refusals pose a huge risk for sustaining Nigeria's gains in securing its status as a wild-polio-free country in August 2020.

In most cases where UNICEF Nigeria encounters caregivers who are refusing vaccine, the issue is that there have been too many rounds of polio vaccination or because of their religious beliefs. Onitolo describes UNICEF Nigeria's efforts to respond, such as by:

  • Classifying settlements based on accessibility;
  • Strengthening and leveraging community networks (e.g., traditional and religious leaders' platforms) to build trust for vaccines;
  • Deepening community engagements through volunteer community mobilisers (VCMs) prioritising households refusing vaccines (1,207,342 caregivers reached to date);
  • Training rapid response teams (RRTs), which are made up of trained community members who are responsible for quick and timely resolution of refusals (over 93% of cases resolved by RRTs);
  • Improving service design and integrated services to boost coverage (more routine immunisation (RI), COVID-19 and yellow fever vaccination, birth registrations, etc.), showing families they care about them and their children beyond just giving them polio vaccine;
  • Building partnerships and collaborations (e.g., with the Nigerian military, local vigilantes, and community informants) to improve coverage for uptake of vaccines - in part by training and provision of information, education, and communication (IEC) materials;
  • Deploying a "hit and run" strategy, which involves going quickly into a community that is normally inaccessible (a safe, open window of time) to vaccinate children, establish some contacts there, and leave some information;
  • Increasing access to health services for mobile population and other underserved groups (i.e., nomads); and
  • Using data to drive the design and implementation of programmes and activities.

As a result of these concerted efforts, NE Nigeria is consistently showing a reduction in vaccine refusal rates compared to other zones in the same region. Seven percent (170 of 2,496) of the non-compliance cases identified during the Borno campaign in NE Nigeria remained unresolved.

Key learnings from this work include:

  • The VCM network is the "game changer" that strengthened community engagement.
  • Building partnerships and leveraging trusted multiple platforms, such as the military, traditional and religious leaders, women, and youth groups, is key.
  • Timely data gathering and use, such as satellite imagery and other data sources, was important for focused interventions.
  • It can be useful to take notice of competing priorities and to leverage polio structures for COVID-19, cholera, and other response needs.

Recommendations include:

  • Leverage multiple community platforms and local networks to implement suitable community engagement interventions, such as community dialogues and house-to-house visits.
  • Engage existing partners to reach underserved groups such as internally displaced persons (IDPs), nomads, and trapped populations.
  • Reach out to female religious leaders; they are the ones who can reach the women who are carrying babies the polio programme wants to vaccinate.
  • Establish a data-gathering mechanism, and ensure that data guide interventions.

In responding to audience member questions, Onitolo elaborates on UNICEF's work engaging with religious leaders and the northern traditional leaders councils, with whom UNICEF "actually sell[s] the health of the child, not just polio vaccination....We want people, the religious leaders, to look at vaccine in a positive light and we keep reinforcing that message. And that way, even the person who is a naysayer [will] jump on board at the end of the day."

Click here, and then click on the Part 2 video recording, to locate and watch Onitolo's presentation (beginning at approx. 1 hour and 33 minutes into that Part 2 recording and then, following an interruption, continuing at approx. 1 hour and 53 minutes in).

Source

Poliokit.org, January 9 2023. Image credit: UNICEF Nigeria