African development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Developing Value: The Business Case for Sustainability in Emerging Markets

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Released in 2002 by SustainAbility, the International Finance Corporation (IFC), and the Ethos Institute of Business and Social Responsiblity, this 64-page report examines the assumption that sustainability benefits only rich companies in developed nations, arguing that it pays for private sector companies in emerging markets to pursue a wider role on environmental and social issues. The report cites benefits like higher sales, reduced costs, lower risks, and enhanced reputation that result from better corporate governance, improved environmental practices, and investments in social and economic development. Based on more than 240 real-life examples from over 60 countries, the report pinpoints the opportunities available to diverse businesses in Africa, Asia, Central and Eastern Europe, the Middle East and Latin America. It provides tools to help managers assess and construct their own case studies.

To access a searchable database of all case studies analysed for the report and further information, click here.