African development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Communication for Sustainable Development

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This publication provides basic material on communication for development in Africa to students, teachers and researchers, on the one hand, and to development planners and actors on the other. The former will discover texts about theory, concepts and methodology, while the others will find ideas and guidance for drawing up strategies for information, communication and education (IEC) that are adapted to the African context.

Some of the basic questions addressed in this publication are: How is communication used in Africa to promote development? What are the tools being used or likely to be used? What lessons have been learned? What can be done to improve the use of communication for development?

Among the main texts assembled here the reader will find:
  • A summary of the evolution of the communication and development paradigm; research trends in Africa and a model of communication for development;
  • Thoughts about the complexity of relations between communication, democracy, national independence and economic growth in Africa;
  • A summary of African field experience in using rural radio and television to further development goals;
  • Ideas for developing more effective communication strategies to support the battle against AIDS in Cote d'Ivoire; and
  • An evaluation of a communication project on nutrition in rural areas, using interactive theater.
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