Soul Beat Africa
African development action with informed and engaged societies
Soul Beat Africa
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 21 years ago
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Who's Next? – Zimbabwe

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Who's Next? is a TV talk show aimed at promoting safer sex and sexual health among Zimbabwe's urban youth. It's objective is to get young people discussing issues and reaches 700,000 viewers.
Communication Strategies
The programme centres on the issues that affect young people generally and personally, including peer pressure, counselling, HIV and communication between parents and young people.

The talk show is not held in a studio with an audience. ,It "barges in" on the youth wherever they are gathered and questions them on their activities, in an entertaining way. Once the youth are engaged, the talk show host brings in positive HIV/AIDS messages.
Development Issues
HIV/AIDS, Youth
Key Points
In 2003, the show won a National Arts Merit Award (NAMA), with producer/presenter Garikayi Chawasarira scooping a UNAIDS Southern Africa Youth Initiative on AIDS recognition of his media service to Zimbabwe.

The programme organisers say Who's Next? aims to teach responsible sexual behaviour to adolescents.
Partners

UNAIDS, National AIDS Council, and Zimbabwe Broadcasting Corporation.

Sources

Irin website on May 17 2004.