Soul Beat Africa
African development action with informed and engaged societies
Soul Beat Africa
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Consequences - Zimbabwe

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"Consequences", a film created by Development for Self Reliance in 1987, aimed to encourage African adolescents to take precaution to avoid unwanted pregnancies by demonstrating the consequences of such a pregnancy.
Communication Strategies

"Consequences" is a 54-minute film that tells the story of Rita, who is 16 years old and lives in a high-density urban area in Africa. She is bright, talented, and has a steady boyfriend. She will soon graduate from secondary school and plans to go to university. Life is good - until she discovers that she is pregnant.


Through Rita's story, "Consequences" offers adolescents insights into the reality of teen pregnancy and urges them to consider either postponing sex or taking precautions to avoid getting pregnant.


Support materials included a color poster, discussion guidelines, and a photonovela.

Development Issues

Family Planning, Youth.

Key Points

Consequences was produced by John Riber, a filmmaker renowned for his pro-social films produced in Africa. Since distribution of the film began in 1988, over 3,300 copies have been distributed (as of Dec 2001) through nongovernmental organizations, television and film distribution companies, mobile van systems, home video sales/rental firms, and official cinema halls. The film is available in English, French, Setswana, Swahili, Shona and Ndebele. Consequences has won seven international awards.

Partners

Development for Self Reliance.

Sources

"The Use of Mainstream Media to Encourage Social Responsibility: The International Experience" - The Henry J. Kaiser Family Foundation - Prepared by: Jennifer Daves and Liza Nickerson - The Media Project.