Soul Beat Africa
African development action with informed and engaged societies
Soul Beat Africa
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Ya Take Ne Arewa Radio Programme

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Ya Take Ne Arewa (What's Happening in the North) is a weekly radio show, launched by BBC Media Action and first broadcast in 2012, that is working to improve family health by tackling health issues facing women, families, and communities in Nigeria. Intended for audiences of parents and caregivers, the 30-minute weekly show focuses on topics such as antenatal care, diarrhoea treatment, and birth spacing, exploring them from a number of viewpoints. Guests include those affected by the topic in question, alongside medical experts, community and religious leaders, and government officials.

Communication Strategies

The pre-packaged show is broadcast on 38 radio stations in northern Nigeria and one station in Lagos. For some communities who don't have ready access to radio, listening groups of 15 people each take place in four northern states every two weeks. These groups are led by local facilitators who are trained by BBC Media Action.

The programme has a Facebook page and listeners are also invited to participate via SMS messages. The producers use listeners input to help decide the topics for future programmes and to identify potential guests.

Ya Take Ne Arewa builds on a previous Hausa-language programme called Ya Take Ne, which was designed for young Hausa-speaking people and dealt with HIV and AIDS issues.

Development Issues

Maternal Health, child health 

Key Points

According to BBC Media Action, families in northern Nigeria not only cope with some of the lowest development rates in the country as well as the conflict between the Nigerian military and the al-Qaeda-aligned Boko Haram armed movement, but they also face the highest maternal and child mortality rates in the country.

Sources

BBC Media Action website on December 5 2013.