African development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Whose Media? Action Research for Participatory Representation: Some Thoughts on Work in Progress

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Affiliation

ActionAid

Date
Summary

This paper reports on a research project being conducted by ActionAid in Malawi and Sierra Leone to examine ways that local communities can be enabled to negotiate, manage and monitor their own development through the use of video. It explores the experience of using participatory video among largely illiterate populations. The process involves training teams of local development (ActionAid) workers to facilitate residents of villages and townships to use video recordings within their own communities, to document, analyse and problem solve, and externally, to build alliances with other communities and to negotiate with local and national government, and donors.


The paper analyses ways that development workers can facilitate residents to engage in negotiations with policy makers for their own development. It is concerned with micro-macro level representation and response. The purpose of the methodology employed is to "break through the isolation of largely illiterate resource-poor communities and to help them to move into the public sphere of representation and negotiation."


Objectives of the research:

  • find ways that resource-poor communities can research, analyse and represent their own needs and priorities to policymakers and service providers and monitor responses
  • explore the use of video as a non-literacy based tool that can beshaped and produced by resource poor people
  • extend participation and uses made of the methodologies bylocal groups
  • monitor any changes produced over the research period (threeyears) in the communication habits of an international NGO.
  • monitor learning and changes in local and national governmentpolicies and approaches in areas effected by the Action Research


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