Working with the Media: A Guide for Researchers

This guide was designed to support strategic thinking on media engagement and to address researchers' need to act autonomously. Step-by-step practical advice on working with different sections of the media has been combined with information about the options available and recommendations about what to consider when developing a media strategy. This guide is predominantly aimed at United Kingdom (UK) staff but many of the points are relevant for researchers internationally.

According to the guide, "there are many opportunities - and some risks - from engaging with the media. By building up relationships of trust with journalists and providing materials in an accessible manner, you will increase media understanding of your research messages and reduce potential risks in media engagement."

The guide contains information about developing a media strategy, including deciding which media to use, thinking about potential content resulting from research, and planning the timing of a research launch. It also discusses developing key messages and building relationships with journalists. The final section provides practical tips on press releases, writing a feature article, and television and radio interviews.