Soul Beat Africa
African development action with informed and engaged societies
Soul Beat Africa
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 22 years ago
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Subjective Culture and Interpersonal Relations

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Theory Summary
"...the likelihood of performing a given behaviour is determined by intentions, habits and facilitating factors.

Intentions are, in turn, viewed as a function of:
  • perceived consequences of performing the behaviour (outcome expectancies)
  • social influences (including norms, roles and the self concept) and
  • emotions"
Source

Fishbein summarising Triandis [1972, 1977, 1980], page 4 in Developing Effective Behavior Change Interventions, Fishbein M, Univ Of Illinois.

Comments

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

I was searching for more information about this theory after reading Fishbein's comment elsewhere, so it was too shallow for my purposes. Thanks anyway.

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Submitted by Anonymous (not verified) on Tue, 12/21/2004 - 05:07 Permalink

culture

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Submitted by Anonymous (not verified) on Wed, 02/28/2007 - 21:02 Permalink

FOR MY ASSIGNMENT