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Signpost (2001)
The courses and handbook were underwritten by the Nordic SADC Journalism Center (NSJ) (recently renamed the Southern African Media Training Centre), which is based in Mozambique, as part of a regional initiative to strengthen the independent media by boosting management and advertising skills.
The handbook includes chapters on the latest practical Internet, management, personnel, and advertising techniques, as well as in-depth strategies for improving newsroom management, motivating staff, and creating cost effective in-house training programmes. Strategic skills for media growth and market positioning are also covered.
Note: Print copies of this publication are no longer available. It may still be available by contacting the Rhodes Journalism and Media Studies Department.
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