Profitable Programmes for Small Business: A Manual for Radio Companies (2001)

This 55 page manual is intended primarily as a tool for radio broadcasters and production companies who are interested in launching a profitable radio programme that targets the micro and small business (MSE) sector. The manual was written to encourage and support the development of new radio programmes but is also relevant to any individual or organisation who is involved in small enterprise development and wishes to utilise the mass media as a tool to reach small businesses.

Sections include:

• The rationale behind a radio programme for small businesses
• How to establish a radio programme for MSEs
• Running the MSE programme
• Potential difficulties in establishing and running a MSE programme

According to the writers, this manual forms a central part of the materials used in a training course for radio station owners and staff. It was developed by the ILO in collaboration with AFRINET, an African media training, consultancy and production company.