Multi-media Resource Kit for Broadcasters

The Multi-media Resource Kit (MMRK) for Broadcasters was produced to help facilitate the creation of radio programmes to support small business, particularly for women. Produced by Promotion of Technologies that Guarantee Environment and a better Quality of Life (PROTEGE QV), a Cameroonian association, under the auspices of the Commonwealth Connects Programme, the kit aims to provide information about the creation, improvement, and management of small business for radio broadcasters. It was designed to be used to create distance training programmes or reinforce the capacities of women micro-entrepreneurs in rural and urban areas through informational radio programmes.

It is divided into seven main parts:

• Starting the micro-enterprise - the required qualities of the entrepreneur, the choice of the activity to implement, and studying the market.
• Financing the micro-enterprise - a methodology of evaluating financing needs and the different opportunities available.
• Taxes and Duties- how to satisfy requirements of taxes and duties from micro-enterprises and how to manage tax controls.
• Training and information - possibilities of reinforcing the capacities of micro-entrepreneurs as well as training and accessing the necessary information.
• Improving production - agricultural and animal production for rural businesses, as well as the methods of conservation and transformation to reduce losses after harvesting and improve the added value.
• Management of the micro-enterprise - ways to handle the necessary production and sales.
• Sale of products - as determined by the quality of the products, the market, marketing, the inputs, and the selling price.

Though designed for use by radio broadcasters, the kit may also be used for training for small business entrepreneurs.

To order a hard copy or a CD, contact PROTEGE QV, details below.