Media Handbook for Development Researchers

This 49-page handbook, produced by Panos Eastern Africa as part of the Relay Project, includes tools, resources, and tips for development researchers interested in opening up dialogue with the media as an avenue for disseminating their research. The handbook is designed to clarify the professional context of journalism, which development researchers must be aware of in their media outreach efforts. It offers a series of practical tips on how to effectively present and package development research for the media and for the benefit of their audiences. The handbook also gives some insights into the structure of the media industry and journalistic profession in Eastern Africa generally.

The handbook is intended for researchers in the eight countries of the East and Horn of Africa: Djibouti, Eritrea, Ethiopia, Kenya, Somalia, Sudan, Tanzania, and Uganda. According to the publishers, the handbook will help researchers gain valuable insights into the professional cultures and operations typical of the media in Eastern Africa, as well as practical knowledge on how to convey research results to the media in compelling form, substance, and style.