African development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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ImAge PhotoVoice Project

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Launched by PhotoVoice in August 2013, ImAge is a photography project that trained five older people in two communities in Addis Ababa in Ethiopia, in order to give them the skills and confidence needed to share their lives and challenges through photography. The photographs, and those that the participants will go on to take, are intended to form the basis for a better understanding of the daily lives and support needs of older people in these communities, for staff of the organisations involved and the wider public. The project is a collaboration between PhotoVoice, Age International, and HelpAge International.
Communication Strategies

The participants were all trained in the use of photography as a way to communicate what is important to them. They were also encouraged to capture the details of their lives and homes that they feel others may not be aware of, but which affect their wellbeing and happiness. Two great grandchildren of one of the older people were also included so that they could give their perspectives on the support and care they receive living with an older person. Local HelpAge staff were also given PhotoVoice training in digital photography techniques, image ethics, and the use of participatory photography with beneficiary communities. This was intended to enable staff to give more people the opportunity to represent themselves, their experiences, and challenges through photography, while also gaining new skills and having fun documenting the experiences and people in their lives that they want to celebrate and remember.

An exhibition of photographs and a project reception was held in the reputed Asni Gallery in Addis Ababa on August 31 2013. The event was attended by the photographers, staff of the community centres that support them, and public visitors. The participants were presented with certificates of achievements, and were on hand to explain their photographs to interested visitors asked questions and gave feedback on their favourites. An expanded version of the exhibition was showcased during the 'Week of Older People' in October 2013, which started on the International Day of Older People on October 1. The intention of the week is to engage older people in public activities and events to raise awareness of the positive contribution they have and can have in society.

Click here to view the photographs online.

Development Issues

Older People, Poverty

Key Points

PhotoVoice works with a broad methodology which is tailored to the needs of participants in each project. It is a methodology that builds on the power and potential of photography as a flexible and empowering tool that is at once, accessible, therapeutic, influential, and communicative. PhotoVoice's ethos is framed around a set of core values, central to this is sharing, learning, and working to improve methods, building awareness of responsible practice and ethical working, and maximising impact in the field of participatory photography. Participants work with PhotoVoice facilitators over a series of workshops to learn photographic and digital media techniques, build skills and confidence, initiate group and personal photography projects, and find, explore and define their "photographic voice." The content, length, and frequency of workshops varies in each project.

Photograph© Matt Daw/PhotoVoice

Partners

PhotoVoice, HelpAge International, Age International

Sources

PhotoVoice website on October 23 2013.