C-Modules: A Learning Package for Social and Behavior Change Communication

Communication for Change (C-Change), implemented by AED with support from United States Agency for International Development (USAID), has created this learning package for facilitated, face-to-face workshops on social and behaviour change communication (SBCC). The package for communication practitioners working in development includes a series of 6 modules and accompanying facilitator guides for each module. The modules:

• Focus on essential SBCC competencies during each of the 5 key stages (see below) to develop an effective SBCC programme;
• Rely on and feature a number of practical SBCC tools;
• Use actual field examples for teaching; and
• Create opportunities for participants to apply what they learn to their own programmes.

The C-Modules contain:

• A Practitioner's Handbook with the content of Modules 0-5: The Introduction Module 0 outlines the overall SBCC framework, including the 5-step C-Planning Process for SBCC. Each of the next 5 modules focuses on one distinct step of the SBCC planning process, including the following:
  1. Understanding the Situation
  2. Focusing and Designing
  3. Creating
  4. Implementing and Monitoring
  5. Evaluating and Replanning
• An accompanying Facilitator's Guide to provide guidance, tips, and examples for facilitating the module (Facilitator's Preparation and Facilitator's Guide for Modules 0-5)
• Additional Resources

This package is designed for staff of development programmes in small and medium-sized organisations with varying degrees of experience in planning or implementing SBCC programmes. Facilitators may tailor each module to the profile of learners as well as to the time available. The format is designed to make it easy for facilitators to substitute examples from their own professional experience to help make the curriculum relevant for all participants.