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COAST
COMMUNICATION
With communication at its core COAST advocates individual involvement in discussing agreed on interests, in establishing specific agendas, and in developing the art of listening amongst its constituents...
OPTIONS
...such communication concepts are developed during the process of brainstorming of options, without judging the respective viability or effectiveness of each suggestion offered.
ALTERNATIVES
Through intensive communication encounters, the primary objective is to identify and expand alternatives,agreed on by the involved parties, that could or should be employed in reaching a common goal.
STANDARDS
Such alternatives are based on their agreement with specific standards, ethical, objective criteria, sometimes defined by a credible third party, group or organisation.
TRUST
Finally, trust, a major goal of COAST, is established as a product of open disclosure, reliability, and cooperation in a variety of such communication encounters.
With communication at its core COAST advocates individual involvement in discussing agreed on interests, in establishing specific agendas, and in developing the art of listening amongst its constituents...
OPTIONS
...such communication concepts are developed during the process of brainstorming of options, without judging the respective viability or effectiveness of each suggestion offered.
ALTERNATIVES
Through intensive communication encounters, the primary objective is to identify and expand alternatives,agreed on by the involved parties, that could or should be employed in reaching a common goal.
STANDARDS
Such alternatives are based on their agreement with specific standards, ethical, objective criteria, sometimes defined by a credible third party, group or organisation.
TRUST
Finally, trust, a major goal of COAST, is established as a product of open disclosure, reliability, and cooperation in a variety of such communication encounters.
Source
Effective Health Message Design, Ratzan S., Payne J. and Massett H. in American Behavioral Scientist, Vol 38, No 2 Nov 1994, page 297.
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