African development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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COAST

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COMMUNICATION
With communication at its core COAST advocates individual involvement in discussing agreed on interests, in establishing specific agendas, and in developing the art of listening amongst its constituents...

OPTIONS
...such communication concepts are developed during the process of brainstorming of options, without judging the respective viability or effectiveness of each suggestion offered.

ALTERNATIVES
Through intensive communication encounters, the primary objective is to identify and expand alternatives,agreed on by the involved parties, that could or should be employed in reaching a common goal.

STANDARDS
Such alternatives are based on their agreement with specific standards, ethical, objective criteria, sometimes defined by a credible third party, group or organisation.

TRUST
Finally, trust, a major goal of COAST, is established as a product of open disclosure, reliability, and cooperation in a variety of such communication encounters.
Source
Effective Health Message Design, Ratzan S., Payne J. and Massett H. in American Behavioral Scientist, Vol 38, No 2 Nov 1994, page 297.

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Submitted by Anonymous (not verified) on Sun, 08/28/2005 - 04:59 Permalink

aren't the two COAST models the same model. why not combine them?