African development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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mHero for COVID-19 Response

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mHero is a two-way communication platform that connects ministries of health with frontline health workers in even the remotest regions, allowing for real-time information exchange and, it is hoped, a more effective outbreak response. It was developed by IntraHealth International and the United Nations Children's Fund (UNICEF) in August 2014 to support health sector communication during the Ebola outbreak in Liberia. Building on this experience, Liberia's Ministry of Health has adapted mHero to surveil for potential COVID-19 cases and send COVID-19 messages to health workers as part of the country's response to the pandemic.

Communication Strategies

mHero is an information and communication technology (ICT) approach being used in response to COVID-19, but it is not considered a new technology. Rather, it offers a way to connect existing technologies. Using global interoperability standards (specifically, Fast Healthcare Interoperability Resources, FHIR), it can help health information system platforms speak in a common language with each other and share data. As originally conceived, health officials can send out surveys or individual messages created in RapidPro (UNICEF's free, open source software), and iHRIS (IntraHealth's free, open source software) is used for creating and managing contact groups and for initiating the sending of messages and reviewing messages received. Health workers can also send messages at any time, and trigger words can be sent to initiate a flow of questions or messages. Furthermore, they can receive and send messages on basic mobile phones - no smartphones or tablets are needed.  This configuration is particularly well suited to low-resource settings. IntraHealth has updated mHero to connect platforms beyond iHRIS and RapidPro - now, data from other FHIR-compliant health information system platforms can be sent via other channels such as WhatsApp.

More specifically, health officials can use mHero to:

  • Communicate both routine and urgent messages to health workers, such as important updates or warnings during an emergency, notification of new policies or procedures, and reminders about routine data collection.
  • Target messages to health workers based on cadre, location, or skill set.
  • Collect critical information that powers resilient health systems, including stock levels, routine and one-time assessments, and validation of health worker and facility data.
  • Build capacity and provide support to health workers, to give them the information, skills, and encouragement to deliver quality health services.

Since the Ebola outbreak, Liberia's Ministry of Health (MoH) has been using mHero as a surveillance and response platform for a range of diseases, conditions, and events. As part of the COVID-19 response, the government has adapted mHero to surveil for potential COVID-19 cases: Alerts starting at the facility level can be sent to district surveillance officers and up through the health system to the central MoH. The central MoH can also send out information to frontline health workers - disaggregated by cadre or by county for targeted information or educational messages.

Development Issues

Health, ICTs

Key Points

According to IntraHealth, "Lessons learned from the Ebola response clearly show that fast, informative communication to frontline health workers, and immediate, precise case reporting from them, were useful in engaging communities, managing rumors, and mitigating public health threats." mHero addresses these issues by allowing for targeted, real-time two-way communication between health workers and ministries of health. When health officials and frontline health workers are able to communicate with each other in real time, the ministry of health is able to come up with a response that addresses the conditions and needs on the ground, and health workers are equipped with the knowledge, skills, and support needed to protect and promote health in their facilities and communities.

Partners

UNICEF, Intrahealth

Sources

"Three Early Digital Health COVID-19 Response Success Stories", by Wayan Vota, ICTworks, March 25 2020; mHero website; iHRIS website, and UNICEF website - all accessed on March 27 2020; and email from Dana Acciavatti to The Communication Initiative on March 31 2020. Image credit: Trevor Snapp for IntraHealth International