African development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Sexual Health and HIV Evidence into Practice Group (SHHEP Group)

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The Sexual Health and HIV Evidence into Practice Group (SHHEP Group) is a collaboration between United Kingdom (UK), African, and Asian research organisations using research to influence government policy on sexual health and HIV in developing countries. Led by researchers at the United Kingdom (UK)'s Liverpool School of Tropical Medicine (LSTM) and the African Population and Health Research Center, the SHHEP Group is working to understand and act on the growing body of literature on the connections between research, policy, and practice. It is a joint project of UK Department for International Development (DFID)-funded consortium, which includes: Realising Rights, Programme for Research and Capacity Building on Sexual and Reproductive Health in Developing Countries, Addressing the Balance and Burden of HIV/AIDS (ABBA), and Evidence for Action (EFA).
Communication Strategies

This project draws on both in-person exchanges and information and communication technology (ICT) in an effort to improve health research communications - especially in the area of health issues which are neglected, contested, and difficult to talk about. The strategy rests on the conviction that it is not enough simply to publish high quality research on sexual health and HIV; the challenge is to ensure that clinicians act on the research findings and that this action in turn improves health outcomes. In an effort to ensure the uptake of evidence, SHHEP is emphasising increased reflection and experimentation with research communication techniques in order to enable academics to be strategic about the tools they use to reach particular audiences.

Specifically, SHHEP has engaged in interviews with researchers, communication specialists, and other stakeholders. This process culminated in a 2-day international workshop at LSTM in May 2009 which was designed to provide an opportunity to exchange learning on communicating research findings for policy and practice. Meeting participants - including researchers, communications experts, activists, and DFID staff members from around the world - presented case studies to illustrate the types of engagement that have been prompted by their research. Some tracked policy impacts; others presented the communication strategies they have used and described the strengths and challenges involved.

The findings from the project are available in an issue of insights, a brief of main learning from the workshop [PDF], and a series of YouTube videos (scroll to the bottom of the page). Also, a special supplement of the journal Health Research Policy and Systems (HARPS) featuring all of the papers that emerged from the project was published in June 2011. This is in an open access journal, and all papers are available here.

In brief, this work has highlighted the importance of:

  • Undertaking reflective assessments of the policy relevance of research evidence, its scope and limitations, and the ethical implications of communicating the research;
  • Carrying out strategic scoping of opportunities and levers for influence through analysis of the policy context, actors, and processes, including the political or cultural acceptability of the research findings;
  • Assessing the nature of the research evidence and consulting with other key actors on how best to frame it in ways that increase local decision-makers' receptivity;
  • Keeping communications strategies flexible and relevant to partners' objectives to keep them effective; and
  • Using creative and innovative techniques, without jargon, to make the communications work less alien or off-putting for researchers.

Development Issues

Reproductive Health, HIV/AIDS.

Key Points

An excerpt from "Getting Research into Policy and Practice: Experiences from Sexual and Reproductive Health, HIV and AIDS" (by Jo Crichton and Sally Theobald, insights, October 2009): "The true test of the effectiveness of health and development research is whether people use it - for decision-making, influencing, referencing, or most importantly, to bring about change....Ensuring that research findings impact on policy and practice can be challenging and time-consuming. It requires careful consultation, negotiation and partnership building. Policy engagement is not just about communicating results. It is about communicating and building partnerships at all stages of the research process, during project design, fieldwork and analysis as well as at the end. It can also be about contributing to longer-term social processes, such as changing attitudes to sexual rights. This takes time and energy but is a necessary investment: the growing attention on the research-to-policy-and-practice interface will continue to gather momentum. There is a need to continue to build the capacity of everyone involved - individuals and communities, policymakers, researchers, and intermediaries - to engage with research-to-policy processes and to increase the funding available to take this work forward and further share experiences of what works, what does not and why."

The work of the SHHEP Group has been shortlisted for a British Medical Journal (BMJ) award in the Getting Research into Practice category.

Partners

LSTM, the African Population and Health Research Center, Realising Rights, Programme for Research and Capacity Building on Sexual and Reproductive Health in Developing Countries, ABBA, and EFA. Funded by DFID.

Sources

Emails from Carol Smithyes and Sally Theobald to The Communication Initiative on January 25 2010 and September 21 2012, respectively; insights, October 2009; and meeting research brief [PDF]. Image credit: Giacomo Pirozzi, Panos Pictures, 2003

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