African development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Community Mobilisation: Degrees of Community Participation

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From the United States Agency for International Development (USAID)-supported ACCESS-FP Program:

Co-Option: token involvement of local people; representatives are chosen, but have no real input or power.

Compliance: tasks are assigned, with incentives; outsiders decide agenda and direct the process.

Consultation: local opinions are asked; outsiders analyse and decide on a course of action.

Cooperation: local people work together with outsiders to determine priorities; responsibility remains with outsiders for directing the process.

Co-learning: local people and outsiders share their knowledge to create new understanding and work together to form action plans with outsider facilitation.

Collective Action: local people set their own agenda and mobilise to carry it out, in the absence of outside initiators and facilitation.

"All participation is not equal. Figure 1 shows increasing degrees of community participation, from the low end of co-option to the high end of collective action. As community participation increases, community ownership and capacity increase, with the result that community action and continuous improvement in the quality of community life are more likely to be sustained over time."

Click here to download the full source document as a PDF, and then scroll to page 6.