Impact Data - Cesiri Tono

According to the evaluation, listeners in Mali were over 5 times as likely as non-listeners to have heard of exploitative child labour, and listeners in Côte d'Ivoire were over 3 times as likely as non-listeners to have heard of these problems after controlling for level of education, sex, urban/rural residence, and age of respondents. Listeners in Mali were more than 2 and a half times as likely to have heard of child trafficking than non-listeners, after controlling for level of education, sex, urban/rural residence, and age of respondents. Listeners in all 3 countries were more aware of child trafficking than non-listeners, and more listeners were able to cite at least one factor leading to exploitative child labour in all 3 countries. The evaluation also pointed to increased knowledge of risk factors for trafficking and exploitation. More listeners than non-listeners were able to cite at least one factor leading to exploitative child labour. In Côte d'Ivoire, 58.5% recognised that there is a relationship between high fertility/large families and the problem of exploitative child labour, as opposed to 43.5% of non-listeners. In Burkina Faso, 99.9% of listeners were able to cite at least one factor leading to child trafficking, compared to 81.5% of non-listeners. In Mali, 86.4% of listeners were able to cite at least one factor leading to child trafficking, compared to 67.4% of non-listeners. In Côte d'Ivoire, 80.7% of listeners were able to cite at least one factor versus 58% of non-listeners.

In Burkina Faso, more than twice as many listeners as non-listeners reported having taken action against exploitative child labour. In Burkina Faso, 23% of listeners had taken action against trafficking versus 7% of non-listeners. In Mali, 10% of listeners had taken action against trafficking compared to 4% of non-listeners.

Listeners to Cesiri Tono were less likely than non-listeners to prioritise educating boys over girls. Malian listeners were less likely than non-listeners to support early marriage for females. 58% of non-listeners said that ideal age of marriage for females is less than 18 years, while only 40% of listeners identified less than 18 years as the ideal age of marriage for females.

The evaluation suggested that listeners in all 3 countries were more likely than non-listeners to have discussed children's rights with someone in the last 12 months. In Burkina Faso 50% of listeners had discussed children's rights, as opposed to 33.8% of non-listeners. In Côte d'Ivoire, 43.6% of listeners versus 24.9% of non-listeners, and in Mali 31% of listeners versus 20% of non-listeners, also reported such discussions.