African development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Reflecting on Lessons Learned from the Ugandan Baaba Project

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Summary

"Some of the main lessons learned in the Baaba project that might be helpful for those considering performing arts within an HIV prevention project include:


In Uganda, role-plays are a culturally acceptable method of teaching. They can be put together in a matter of minutes and are enjoyed by participants and performers.


In contrast, a good play requires much practice and hard work to develop a plot that is both interesting and at the same time draws out the main themes and helps people to think through issues. Expertise in performing arts is helpful in assisting young people to develop their own plays. In organising practices, the support of an enthusiastic staff member is crucial. The NGOs with supportive staff enjoyed and benefited most from the drama festival.


Research has shown that dramas can be interpreted in many different ways by the same audience. The Baaba project tries to ensure that plays are always followed up by a talk so that the intended message of the play is outlined. The impact of plays can be evaluated informally by putting questions to the audience, or formally through evaluation questionnaires. Simply providing street children with an opportunity to display their talent can be effective in breaking down prejudices."


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