Soul Beat Africa
African development action with informed and engaged societies
Soul Beat Africa
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Designing Communication Strategies: Guiding Principles

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A check list:
  1. Offer concrete solutions and use realistic technologies
  2. Move forward at the pace of the community
  3. Learn from mistakes
  4. Localise globalised communication
  5. Work with a gender perspective
  6. Let people speak with their own voice
  7. Generate new knowledge and promote local content
  8. Address info costs: who pays?
  9. Ensure equitable access
  10. Strengthen existing policies and systems
  11. Build capacity
  12. Build knowledge partnerships
Source
Excerpted from a posting by Ricardo Ramirez Phd, Chair of ISG (The International Support Group) to the "faocomm" discussion forum September 11, 2003.

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Submitted by Anonymous (not verified) on Sat, 10/09/2004 - 03:59 Permalink

It is very useful web page for the development of NGOs and civil society organization.Being a student of mass communication,I got a lot of information and guidance from it,
Saif Afridi
saifafridi21@hotmail.com