African development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Zoonotic Behavioral Resource Assessments (ZBRA) Toolkit

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"Human behavior drives epidemics…and can stop them. Behavioral research helps us prevent, detect, and respond."

The Zoonotic Behavioral Resource Assessments (ZBRA) toolkit is a repository for research on select zoonotic diseases (diseases that can spread between humans and animals), with an emphasis on risk and prevention behaviours, individual and sociocultural drivers, and the policy and communication environment that influences those behaviours. The Breakthrough ACTION project, with United States Agency for International Development (USAID) funding, developed ZBRA to equip researchers, public health practitioners, government officials, and others to conduct behavioural research on priority zoonotic diseases (PZDs) and to learn from existing research. The ultimate purpose of ZBRA is to strengthen behavioural research on PZDs in order to inform evidence-based risk communication and community engagement (RCCE) as we prepare to prevent, detect, and respond to the next epidemic.

ZBRA is focused on research conducted by Breakthrough ACTION in 11 countries in Africa that are implementing RCCE programing under the Global Health Security Agenda (GHSA). Each of the 11 Breakthrough ACTION GHSA countries has a page on ZBRA that summarises the PZDs for that country, the stakeholders involved in One Health activities, and existing Breakthrough ACTION research. Where possible, the pages also offer a case study explaining how behavioural research was used to inform social and behaviour change (SBC) interventions in the country.

The "Findings" section offers access to downloadable reports and papers from research conducted on One Health topics in selected GHSA countries. These resources highlight key preventative behaviours and risk behaviours that cross-cut common PZDs and could prompt a zoonotic event or propagate person-to-person transmission. They also offer insights on individual and sociocultural determinants influencing the behaviours.

Exploring drivers of behaviour requires well-tested research approaches. To that end, the research tools section ("Research" tab) provides quantitative survey questions and qualitative interview guides, by PZD, to explore determinants in local settings.
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English, French
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ZBRA website, March 10 2023. Image credit: Cori Fordham