African development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Sharing Knowledge for Community Development and Transformation

1 comment
Subtitle
A Handbook
SummaryText
Sharing Knowledge is a handbook that examines the usefulness of Community Information Resource Centres (CIRCs). Its author, Kingo Mchombu, was requested to write the handbook by participants of his workshops and symposia on information, knowledge and community, sponsored by the Horn of Africa Capacity Building Programme (HOACBP).

Mchombu argues strongly for people-centred development, as opposed to top-down development, where he maintains the resources and expertise required for developmental action remain in the hands of a small elite. He states that the major differences (and improvements) between top-down development (modernisation or economic-growth model) and people-centred development (human development) are:
  • Access to information is for all groups in the population (including women, youth, and rural and urban poor people);
  • Information is a tool and access to information is a process for building self-reliance, empowerment, civil society, participation and gender equality;
  • Indigenous or traditional knowledge and locally-generated information are given high status;
  • Traditional channels of communication are respected and not regarded as a barrier to development.

According to the author, the key to the success of people-centred development is creating access to information that is both critically assessed for various demographics as well as information dealing with a variety of issues (i.e. from agriculture to human rights). The source for such dissemination of critical information is the CIRC, where community members are invited to participate in defining what information is relevant, and for whom, thus enabling communities to preserve indigenous knowledge, evaluate external resources, and perhaps most importantly, translate this information into local dialects.

The handbook aims to be a learning tool that goes beyond providing only a blueprint for organising a CIRC – it encourages users to discuss programming options, suggest alternative solutions and customise their community activities through discussion questions and activities, which are provided at the conclusion of every chapter. The handbook also provides four case studies of communities in Ethiopia, such as the Illubabor and the Dire Dawa Community-Based Organizations & Associations (CBOA) and Community Information Resource Centres.

These case studies, complemented by an appendix which lists procedures for classifying and cataloguing materials at the CIRC (from membership book cards to overdue loans), provide examples of how a CIRC is instituted, and how it must adapt to the specific needs of each community it represents.
Publication Date
Languages

English, Arabic, Amharic, and Somali.

Number of Pages

162

Comments

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Submitted by Anonymous (not verified) on Wed, 12/22/2004 - 04:19 Permalink

Great resource! And even greater that is available free of charge. So little is yet published stressing the need for bottom-up approach!

Thanks!