Reporting AIDS: An Analysis of Media Environments in Southern Africa

This report shares the findings of five studies of media coverage of HIV/AIDS, carried out in Namibia, South Africa, Swaziland, Zambia and Zimbabwe by the Panos London AIDS Programme, with the support of Johns Hopkins University. The studies aimed to explore some of the issues and tensions involved in the relationship between the media and HIV/AIDS. In particular, they aimed to identify how the media could better fulfill its potential role in responding to the epidemic, for example by ‘moving beyond awareness raising’ and acting as a channel to encourage individual and social change, providing a forum for debate and holding decision-makers to account.

According to the writers, the studies focused on radio and print media. They used desk research, individual interviews and group discussions, involving editors, broadcasters, journalists, academics and health workers, as well as representatives of HIV/AIDS agencies, non-governmental organisations, faith-based groups and the general public. They were carried out by local consultants over two months during 2004, with supplementary desk research and interviews in 2005.

Sections 1 & 2 of this report provide an analysis of the context, themes and recommendations that emerged from across the different studies. Sections 3-7 summarise the audit for each country, including: a summary of the national political and HIV/AIDS context; information about policy and ownership issues in relation to radio and print; an analysis of the relationship between the media and HIV/AIDS; and conclusions and recommendations.