African development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Radio Chikuni Listening Clubs

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Radio Chikuni, a community-based radio station in Zambia, has established Listening Clubs. The station broadcasts in English and in Tonga, a local language. With the help of the World Bank through the Zambia Social Investment Fund (ZAMSIF), the station started the project in 2002 in an effort to encourage the community develop in the areas of faith, justice and peace, SCC (Small Christian Communities), women's and youth issues, education, AIDS, culture, health/nutrition, and agriculture.
Communication Strategies

The project formed 55 clubs of not less than 20 members. The Chikuni Development Education Programme (CDEP) helped identify the clubs.


110 group members, 2 from each club, were trained in the basics of communication and reporting. They were given practical lessons in technical skills for a rural producer. They were also trained in types of programmes and presentation skills and were taught how to identify programme ideas and sources. The members were put in 4 groups, each of which were trained for 5 days. Two member-representatives from each club convened internal group meetings in their clubs at which they taught their colleagues what they learned from the weeklong workshop.


ZAMSIF donated 2 wind-up solar radios to each club, as well as 5 (Sony TCM 20 DN) tape recorders and 5 (Sony ECM-907) microphones to be shared by all the clubs' members. ZAMSIF has also sponsored the airing and producation of 365 programmes of 45 minutes each by the club members. The programmes, which are called "Balongwe Ba Lusumpuko", are broadcast Monday through Friday at 4pm and 2:15pm on Saturday. Topics include HIV/AIDS, culture, conflicts between tradition and modern life, agriculture, gender, health, leadership skills, and development in rural areas.


To detail the production process, the group members get an idea, do a survey, and record the programme out in the field. The recorded tape is brought to the station where it is listened to and edited; it is sometimes supplemented by a signature tune. Caution is made not to significantly alter the producers' material as part of an effort to ensure that the views of the interviewees are expressed freely.

Development Issues

HIV/AIDS, Health, Agriculture, Culture, Gender, Human Rights, Education.

Key Points

"The main aim was to give the community a greater capacity building in participating in Radio programmes by identifying issues of concern and make programmes on the same for themselves. This was to enhance listener's talk about issues they would like to be listening to on Radio."

Partners

Radio Chikuni, ZAMSIF, CDEP.