Soul Beat Africa
African development action with informed and engaged societies
Soul Beat Africa
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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PSI Female Condom Ad - Caribbean

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Population Services International (PSI)/PASMO Belize produced this public service announcement (PSA) to support a change in social norms surrounding condom use in Belize. in 2006, the United Nations Population Fund (UNFPA) supported studies of promotion and use of the FC2 female condom. Due to the perception that males control male condom use and the corresponding behaviours, this video short was developed to show female control of female condom use, providing the user with sexual and reproductive health protection.

 

The "Got it? Get it." (GIGI) campaign, a part of PSI/PASMO Belize's promotion of the norm of consistent condom use and accessibility, provided added value to this and other PSAs through establishing locations of condom sales "promoting a safe and friendly environment wherever the GIGI logo exists".

Length
0:30
Date Year of Production
Not specified
Source

The PSI/Pasmo Belize website, August 25 2011.