African development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Pan Africa Radio Platform

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The Pan Africa Radio Platform is an Africa-wide community radio network linking radio stations in Ghana, Senegal, Uganda, and Zambia at local and national levels, to produce and exchange programmes on development issues. Launched in July 2011 by Panos Eastern Africa, with support from the Bill and Melinda Gates Foundation, the three-year pilot project is designed to break down linguistic barriers between rural communities across Africa, while improving their communication with decision makers.

Communication Strategies

The Pan African Radio Platform pilot project is working with 24 radio stations in the four countries. Radio programmes produced by stations involved in the network will be uploaded, along with scripts, to the Pan Africa Radio Platform web portal. Stations in other countries and regions, both those part of the network and others, will then be able to adapt and translate the programmes. The platform is working to give local communities a stronger voice in national development, by broadening the production and exchange of public interest radio content while creating ways for bigger radio stations to directly support smaller programmers.

The project activities include the following:

  • Capacity Building and Training: to strengthen the thematic, editorial, technological, and managerial capacities of the selected radio stations to produce, exchange, and disseminate quality through innovative and interactive broadcast formats.
  • Content Production: To ensure the production, dissemination, and exchange of quality and participatory radio programmes that amplify the voices and perspectives of underserved communities in development debates.
  • Content Sharing and Dissemination: To build and promote a pilot Pan-African Radio Platform model providing quality radio content and strengthening synergies within the African radio sector, and between radio stations and organisations supporting development.
Development Issues

Media development, Governance

Key Points

According to Panos Eastern Africa, an increasing proliferation of smaller radio stations has been a mark of growing media pluralism, emerging in the 1990s as a challenge to monopolistic state radio. Many of these stations have been crucial in opening political and other public debates on previously silent issues. However, although the concept of radio in Africa is growing steadily, the quality of media produced is in general inadequate to meet the informational demands of citizens. The radio sector has not fully succeeded in communicating critical information and news in the public interest to marginalised communities, nor to amplify citizen voices in broader public debates. Challenges include a lack of professional skills, low technical competences, and a lack of resources, business acumen, and sustainability. 

Sources