African development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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OneVoice South Africa

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Launched in July 2009, OneVoice South Africa (OVSA) is a non-governmental organisation (NGO) working in three districts in KwaZulu-Natal, South Africa, to provide "creative ways of actively involving young people in HIV and TB [tuberculosis] prevention." The organisation partners with 15 schools in rolling out 14 in-depth workshops that are intended to provide Grade 8 learners with a platform to discuss and address HIV, TB, life skills, sexual and reproductive health and rights, and gender and human rights. The project focuses on using creative approaches such as drama and visual arts. Their vision is the following: "A safe and creative environment where young people are part of the collective voice to develop positive lifestyles in the HIV and TB response."
Communication Strategies

OVSA works to raise awareness and prevent TB and HIV and other sexually transmitted infections through the following strategic approaches:

  • designing and implementing age, gender, and culturally appropriate prevention programmes;
  • combining education, information, and creative expression to engage young people;
  • building involvement with parents/caregivers, families, peers, communities, schools, and workplaces;
  • contributing to knowledge production through programme development by conducting high-quality monitoring and evaluation activities;
  • raising public awareness by disseminating evidence and experience-based information to stakeholders; and
  • creating a safe environment for young people’s voices to be heard.

According to the organisers, the programme provides young people with a safe environment in which to address the current health issues which affect their day-to-day lives. The programme is presented to young people through an interactive series of 14 workshops in which young people learn more about life skills, gender roles, human rights, sexual and reproductive health, changes associated to puberty, healthy living, relationships, delaying sexual debut, as well as HIV and AIDS, and TB. Content also includes addressing issues around prevention, HIV/TB-related stigma, cross-generational relationships, and multiple concurrent partnerships.

OVSA's vision is designed to encourage learners to believe in their ability to positively influence their own futures and those of their loved ones, while forming part of the national HIV and TB response. The experience for young people is described by the organisation as a “high-energy, informative and connective experience” that provides young people with "skills on a range of sexual reproductive health issues, which they can apply to their lives on a daily basis. During, and at the end of the workshops, young people are encouraged to take action by planning, designing and developing an advocacy project related to what they learnt during the workshops. For example, writing a poem or a song, creating a dramatic play, becoming a volunteer, fundraising for a community project, or by simply spreading awareness within their school and/or community."

In the long term, OVSA intends to expand into other provinces and expand their programme scope to include more young people from different age groups. Furthermore, meaningful participation of young people will continue to be an integral part of the programme as illustrated by the Youth Advisory Board (YAB) in the Eastern Cape, which provides ongoing guidance and feedback on programme content. The OVSA Schools Programme, developed by role players and stakeholders (including educational experts, young people, parents/caregivers, and teachers), recognises the relationship between education and positive reproductive health behaviours. Supported with life skills tools and a platform to speak out, school learners actively engage on critical health issues. Their opinions and perceptions have provided the foundation to designing prevention programmes for young people.

Development Issues

Youth, HIV/AIDS, Tuberculosis, Reproductive Health and Rights, Gender.

Key Points

According to OVSA, they are working with young people for the following reasons:

  • most young people become sexually active between 13 and 24;
  • most new infections are between 15 and 24, mainly among young women;
  • young people’s minds are more receptive to creative and inclusive messaging; and
  • young people are the future leaders and role models.

As of March 2012, this programme is reaching approximately 2,600 learners per year.

Partners

Interchurch Organisation for Development Co-operation (ICCO), Oxfam International through the Oxfam HIV and AIDS Program (OHAP), the D.G. Murray Trust and the Belgian Development Agency, South Africa Department of Education and Department of Health, Johns Hopkins Health and Education in South Africa (via United States Agency for International Development (USAID) and US President's Emergency Plan for AIDS Relief (PEPFAR), Children in Distress Network (CINDI), Caring Schools Network (CASNET), Mindset Health, DramAidE, Africaid’s WhizzKids United, Stop Aids Now!

Sources

Emails from Marlijn van Berne to The Communication Initiative on February 25 2009, November 30 2009, July 11 2011, February 2 2012, and March 30 2012; and a press release from OVSA on June 17 2011.

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