African development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Nigeria Country Presentation - TAG Meeting Harare

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Presented at: The Technical Advisory Group (TAG) Meeting on Communication for Polio Eradication

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Summary

This PowerPoint presentation was part of a November 2006 meeting hosted by the World Health Organization (WHO) African Regional Office (AFRO) in Zimbabwe. At this meeting, country-specific presentations were made by communication practitioners in 5 countries which have experienced ongoing cases of wild polio virus (WPV) from 2005 to 2006. The objectives of the meeting included the following:

  1. To critically review country communication strategies and activities for polio eradication, routine immunisation and integrated expanded programme of immunisation (EPI)-polio action including progress in implementing the
    Yaounde 2005 TAG country recommendations.
  2. To develop the technical recommendations for each country which, when implemented, would improve polio and routine communication performance.
  3. To develop and propose communication indicators that can be effective in measuring the impact of communication strategies for improved polio eradication and expanded routine immunisation.


This presentation gives an update on the epidemiological status of WPV in Nigeria, as well as an overview of the communication environment and communication strategies currently employed in Nigeria's polio eradication initiative (PEI). Strategic components are discussed with a detailed look at communication results through to September 2006. In conclusion, communication issues and key potential risks are addressed.

The communication environment in Nigeria has seen a number of important changes, including:

  • An increase in financial/policy support at state and local government area (LGA) levels
  • Reduction to near absence of block rejection by communities
  • Communities addressing their own challenges, with the help of increasing support from traditional and religious leaders
  • Sustained national commitment and expanding inter-sectoral collaboration

A discussion of the core platforms for Nigeria's communication strategy followed, which included:

  • Community dialogue for empowerment and ownership
  • Advocacy involving policy makers and key influential participants
  • Increased participation of traditional and religious leaders
  • Increased involvement of community-based organisations (CBOs), traditional and mass media
  • Participatory community planning and research

The communication objectives for high-risk states for 2006 included: an 80% compliance rate of parents presenting their children for immunisation during immunisation plus days (IPDs); a reduction in zero-dose children to 10% or less; increasing routine immunisation (RI) coverage to at least 65%.

This presentation also gave an extensive discussion of communication results in Nigeria, with a focus on community and local mobilisation and media involvement. These were illustrated by an analysis of February 2006 data collected in Kano state.

The key communication issues identified in this presentation are as follows:

  1. Missed children still above 10% in selective LGAs in the 6 highest risk (HR) States
  2. Passive non-compliance
  3. Zero dose children
  4. Inadequate political support from State and LGA leadership
  5. Weak capacity of many Health Educators/Ward Focal Persons for communication activities


Along with these issues, potential risks for further communication efforts were discussed, including: uncertainty of funding to sustain the current initiative; population fatigue even with IPDs; new articles or publications questioning the goal of eradication; and diversion of attention due to political elections.

According to this presentation, Nigeria has made progress on the majority of the eight stated 2005 TAG Panel recommendations. Most notably, the team has defined measurable objectives and performance indicators and established inter-agency coordinating committees for immunisation (ICCs) in five out of the six high-incidence states.

Click here to download the full PowerPoint presentation as a PDF file.