African development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Mental Mapping

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Mental Mapping is described by the Pathways Mapping Initiative (PMI) as "a vehicle for moving beyond the piecemeal presentation of evidence from diverse bodies of literature and for ensuring the unbiased synthesis of findings that can inform broader discussions of effective strategies." The goal of the process is not only to elicit useful information but also to make it easier for policy and programme people to think about their work more rationally and coherently.

To do the mental mapping, the PMI convenes groups of highly knowledgeable, experienced individuals, including researchers and practitioners, who are steeped in their respective fields and diverse in their perspectives and beliefs. Drawing on their accumulated wisdom, PMI asks them to make explicit their "mental maps" of what works to reach the outcome under consideration. Participants are asked to respond initially to the question, "Considering the evidence from the research, theory, and experiences you have been exposed to over the years, what could a community most effectively do if it were committed to achieving the specific outcome under consideration (e.g., higher rates of school readiness or family economic success)?"

As they respond, PMI encourages participants to dig deep and put on the table issues that might otherwise remain hidden. They want this Mental Mapping to stimulate action in areas that are typically neglected; they want to highlight the importance of filling gaps among interventions, services, and supports and forging connections between them.

Click here for more information.
Source
Email from Bill Siemering, President, Developing Radio Partners, to The Communication Initiative, June 12 2005.