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African development action with informed and engaged societies
Soul Beat Africa
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Measuring Communication Impact: The Communication Initiative Partner's Meeting 2005

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Day Two Presentations

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Summary

The second day of the 2005 Communication Initiative Partner's meeting focused on "measuring communication impact" - The CI priority area that was considered the most important by the Partners at their 2004 Cape Town meeting. The focus of this day included a) the data demonstrating the impact of development communication on priority international development issues and b) the implications of that data for effective development communication action.

Several partner organisations presented the most compelling data from their communication projects for the review of the other Partner organisations and funding and policy organisations present. The presentations, as they were given on that day, are listed and linked here below.

  1. Presentation from Agencia de Noticias dos Direitos da Infancia (ANDI)

  2. Presentation from BBC World Service Trust - "Preliminary Findings from Cambodia MCH Campaign" by Gerry Power

  3. Presentation from CFSC Consortium - "Building Communication Capacity and Sustaining Change - Assessing if CFSC works: How
    do we know we are making progress?" by Denise Gray-Felder and Ailish Byrne

  4. Presentation from Exchange - "Measuring Communication Impact" by Andrew Chetley

  5. Presentation from Johns Hopkins Bloomberg School of Public Health Center for Communication Programs - "Measuring the Impact of Communication in Public Health Programs" by D. Lawrence Kincaid

  6. Presentation from Soul City - "Compelling Evidence: Soul City and Its Impact"

  7. Presentation from the Southern Africa HIV/AIDS Information Dissemination Service (SAfAIDS) - "Supporting Community-based Organisations with HIV/AIDS Information"

  8. Presentation from The Communication Initiative - "The Data Game" by Warren Feek