Marketing Manual for Community Radio Stations

The manual seeks to teach African community and village radio broadcasters concrete strategies for fund raising, publicity campaigns, audience recruiting and advertising campaigns. This manual is aimed primarily at people who are new to community radio. It is also not a how-to-do-it manual, but is rather meant as a source book of concrete ideas about funding, audience concepts, advertising, publicity, and other strategies.

The manual states new participative marketing techniques, which involve informal or novel publicity strategies for involving even ordinary people in marketing campaigns.

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