An Introduction to Advocacy: Training Guide

This training guide introduces the concept of advocacy and provides a framework for developing an advocacy campaign. The guide is designed for a workshop setting, but can also be used as a self-teaching device. Divided into twelve modules, the guide presents general information on advocacy training. It aims to provide tools for people to start engaging in the advocacy process, and is designed to:

• inform a diverse audience of potential advocates about advocacy and its methods;
• build some basic skills in advocacy;
• increase the use of available data to inform the advocacy process;
• give confidence to those who are embarking on advocacy efforts; and
• encourage the democratic process by providing people with the skills to make their oices heard.

Contents include:

• What is Advocacy?
• Identifying Policy Issues
• Selecting an Advocacy Objective
• Researching Audiences
• Understanding the Decision-Making Process
• Building Alliances
• Making Effective Presentations
• Fundraising for Advocacy
• Improving your Advocacy