Soul Beat Africa
African development action with informed and engaged societies
Soul Beat Africa
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Impact Data - Use of Radio by Women

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Date
Practices
54% of those who had heard of the soybean innovation tried it. The groundnut innovation was adopted by 23.5%, rabbit meat by 5.8%, and livestock production by 17.6%.
Access
75% of the sample of women had access to the radio, but only 43% actually listened to it. 47% of women who did listen said music was their favorite programme, and 24% said that agriculture was their favorite programme, although all women were aware of the 4 farming broadcasts. The soybean programmes were received by 52% of the women.
Source
Mary Myers summary of : Use of Radio by Women in Nigeria, 1998. Omotayo, A., Chikwenda, D., and Auta, S.J. 1997 ‘The Use of Radio as a Source of Information among Rural women in Selected Villages in Nigeria' Journal of Development Communication. A full summary is available through Mary Myers at marymyers@zoo.co.uk