Impact Data - Morocco Family Planning/Maternal and Child Health Phase V Project
Date
Knowledge Shifts
560 people who saw the play Aide-Toi, le Ciel t'Aidera were interviewed. Most of the respondents, who represented each of the provinces where the play was shown, were women of reproductive age. After having seen the play, most respondents said that they would advise a pregnant woman to "Deliver with skilled attendants" or "Have her pregnancy supervised by a health professional." 379 male and female passengers on 50 of Morocco's long-distance buses, who viewed the play in its video form, were interviewed. When asked the cause of the health problems experienced by the pregnant women in the drama, 51% cited a lack of skills and resources at the health service level; 50% cited the lack of supervised pregnancy and assisted childbirth; 43% cited an "unawareness of dangers"; and 34% cited the "lack of involvement and support of the husband." 64% understood the central message of the drama: every pregnant woman is exposed to dangers during pregnancy and childbirth. When asked if maternal mortality was a significant problem in Morocco, 66% said yes. 87% said that they would tell a close relative to avoid risks related to pregnancy and childbirth through "monitored pregnancy and delivery"; 44% would advise family planning.
A series of questions was posed to 2,000 individuals in 25 villages following the viewing of Bent Ettajer. When asked why the young protagonist of the video died, viewers gave responses that indicated that they had acquired new information related to maternal mortality (for instance, "She wasn't taken to the hospital in time"). Following screenings of the video in the Agadir region in October, 1999, 150 women audience members were asked how they would advise a pregnant woman. Almost all of them stated that the woman should seek health care services; 53% said they would urge her to have her pregnancy monitored at a health facility; 28% said she should consult a doctor; and 20% would recommend that she give birth in a hospital or maternity center.
A series of questions was posed to 2,000 individuals in 25 villages following the viewing of Bent Ettajer. When asked why the young protagonist of the video died, viewers gave responses that indicated that they had acquired new information related to maternal mortality (for instance, "She wasn't taken to the hospital in time"). Following screenings of the video in the Agadir region in October, 1999, 150 women audience members were asked how they would advise a pregnant woman. Almost all of them stated that the woman should seek health care services; 53% said they would urge her to have her pregnancy monitored at a health facility; 28% said she should consult a doctor; and 20% would recommend that she give birth in a hospital or maternity center.
Access
The documentary Khlat Eddar was shown at professional gatherings, NGO meetings, and at national and international health conferences, including the 1st World Congress on Maternal Mortality in March, 1997. Several television and radio shows featured information from the documentary. Leaders at the local, regional, and national level highlighted the key points in various speeches.
Materials for health providers were disseminated via an information booth that was used at over 30 major conferences and events between 1996-99.
Over the course of 1997, the play Aide-Toi, le Ciel t'Aidera toured 30 cities and villages throughout the country, reaching an estimated 37,000 people. (It subsequently reached audiences on national television and on long-distance bus lines).
From March to October, 1999, the video docudrama Bent Ettajer reached an estimated 26,000 people in 33 provinces, particularly in rural, isolated communities where maternal mortality is especially high.
Materials for health providers were disseminated via an information booth that was used at over 30 major conferences and events between 1996-99.
Over the course of 1997, the play Aide-Toi, le Ciel t'Aidera toured 30 cities and villages throughout the country, reaching an estimated 37,000 people. (It subsequently reached audiences on national television and on long-distance bus lines).
From March to October, 1999, the video docudrama Bent Ettajer reached an estimated 26,000 people in 33 provinces, particularly in rural, isolated communities where maternal mortality is especially high.
Source
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