Time to read
less than1 minute
Impact Data - Family Affair - Ghana
Methodologies
- Post-broadcast survey
- Listener interviews
Knowledge Shifts
Nearly all the respondents who had heard the programme liked it, and 68% reported learning something new.
Practices
Contraceptive use doubled in less than one year during the family planning campaign, but it is impossible to separate the impact of Family Affair from the effects of the other elements of the campaign, although the radio drama clearly played a leading role in the campaign.
Access
38% of men and women had heard Family Affair nine months after it had been on the air
Source
Lettenmaier, et.al. (1993); and "The Use of Mainstream Media to Encourage Social Responsibility: The International Experience" - The Henry J. Kaiser Family Foundation - Prepared by: Jennifer Daves and Liza Nickerson - The Media Project.