IFEX Campaign Toolkit: 6 Steps to Creating Effective Free Expression Campaigns

The IFEX Campaign Toolkit is designed to help support campaigns for free expression, either for people and organisations who are launching a new campaign or need guidance on a specific campaign element. The toolkit contains six guides, each designed to help support different steps in campaigns that seek to advocate for freedom of expression and citizen action.

The 6 steps outlined in the toolkit are as follows:

• Build it: Choose your issue and plan your campaign
• Fund it: Find the money to get the work done
• Digitise it: Take your free expression campaign online
• Support it: Smart ways to strengthen and support your campaign
• Escalate: Push your campaign to the next level
• Tell it: Get your message out

Each step comprises several chapters with guidance notes, worksheets, and templates. The guides can be reviewed online, or downloaded separately or as an entire document.