African development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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HIV/AIDS: A Resource for Journalists

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The publication states that the media is a powerful source of information for people in South Africa. For this reason, it can also be a powerful tool in the fight against AIDS. Journalists have a particularly important role to play in providing the public with accurate information about the causes, spread, impact and prevention of the disease; monitoring and pressuring those in positions of power - in government, business and elsewhere - to deal adequately with HIV/AIDS; and influencing public opinion against behaviour and trends that help to spread HIV/AIDS.

This publication further states that the media has a very powerful role to play in shaping people's perceptions about HIV/AIDS, particularly in destigmatising the epidemic. Discrimination against those with HIV/AIDS is often based on ignorance and fear. Sometimes this ignorance causes dangerous rumours to spread - especially about causes and cures. Discrimination helps spread the epidemic - fear of discrimination promotes secrecy and non disclosure of one's HIV status, which may lead to unsafe sexual practices and the spread of HIV.

Topics included are:
  • Understanding statistics and predictions;
  • The economic impact of HIV/AIDS;
  • Gender and HIV/AIDS;
  • Socio-economic Issues - Poverty and AIDS;
  • Voluntary Testing and Counseling (VTC); and
  • Care and Support for People Living with HIV and AIDS.
Number of Pages

54

Source

Soul City Website on January 11 2007.