African development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

Time to read
3 minutes
Read so far

Grandmothers - A Neglected Family Resource for Saving Newborn Lives

0 comments
Affiliation

Grandmother Project (GMP) - Change through Culture

Date
Summary

"In collectivist cultures, the roles of men and women are gender specific and as both advance in age and experience, their authority in their respective domains of expertise and responsibility increases."

In non-western cultures, where the extended family has a strong influence, different family members, including grandmothers, play advisory and caregiving roles with new mothers and newborns. The evidence presented in this paper suggests, however, that ageism, sexism, and Western ideals of the nuclear family have excluded grandmothers from national and international policies and programmes to save newborn lives in the Global South. The paper provides numerous examples from research in Africa, Asia, and Latin America that reveal the role and influence of senior women, or grandmothers, in newborn care.

As author Judi Aubel explains, fundamental features of the structure and dynamics of families in non-western collectivist cultures have received limited attention - this, despite the fact that approximately 88% of all societies are fundamentally collectivist. Aubel identifies the characteristics of collectivist cultures that should orient newborn programmes, including: hierarchy based on age and experience; elders as teachers of younger generations; gender-specific roles; multi-generational families and childrearing; collective decision making; and interdependency valued over autonomy. The "onion model" depicts the individual as nested within family, community, and cultural systems. Based on such a model, as well as the household production of health (HPH) framework, Aubel endorses the need for a conceptual shift from a narrow focus on women and children - the mother-child dyad - to an inclusive family systems perspective.

Aubel's review of 70 relevant published studies from 29 countries reveals seven themes related to grandmothers' role in family-level newborn care:

  • Grandmothers' role as authoritative advisors and caregivers: Collectivist cultures are hierarchically structured, and authority is associated with gender, age, and experience. For this reason, there is consistent recognition of grandmothers' expertise and authority in the context of newborn care across Africa, Asia, and Latin America.
  • Inculcation of cultural norms and practices: While certain traditional practices conveyed by grandmothers are beneficial, others are not, such as giving prelacteals and withholding colostrum. Many studies document mothers' adherence to grandmothers' traditional advice on infant care, given their trust and respect for them, even when it conflicts with health workers' advice.
  • Seclusion of mothers and newborns: Studies in many cultural contexts describe an initial period of isolation for babies and mothers during which grandmothers provide education on newborn care and support to new mothers.
  • Grandmothers' role in breastfeeding: There is extensive evidence of grandmothers' influence on whether and how long young mothers breastfeed.
  • Care of sick newborns: Evidence from numerous non-western contexts reveals that families recognise grandmothers' expertise to diagnose neonatal illnesses, to provide home treatment, and to determine if extrafamilial support is necessary.
  • Indigenous newborn social support systems: In collectivist non-western cultures, solidarity and reciprocity are central values, with social networks, composed mainly of older, experienced women, conveying to younger women prescribed practices but also providing them with crucial emotional support.
  • Men's role in newborn care: Evidence indicates that men in non-western cultures are very rarely directly involved in newborn care. However, a trend that reflects nuclear family structure in the Global North is the promotion of men's involvement in all aspects of maternal and child health (MCH). Some researchers have questioned this trend and concluded that men's involvement and authority in the newborn space can inadvertently disempower women and disrupt women-to-women support systems.

Per Aubel, where initiatives have recognised the value of grandmothers and included them in programmes, such as in Nepal, India, Malawi, Burkina Faso, and Senegal, a grandmother-inclusive approach has been beneficial, and these experiences offer evidence that grandmothers may not be as resistant to change as is often assumed. "Evaluations of these innovative programmes have shown positive results strengthening grandmothers' knowledge, caregiving competencies and advice to other family members and increasing programme outcomes."

Despite such evidence, "at the global level, newborn research, policies and interventions continue to focus primarily on medical technologies and services,... to a lesser extent on mothers while giving little attention to intrahousehold newborn strategies in which grandmothers are key components of families' sociocultural operating systems..."

Two recommendations emerge from this review of research on the role of grandmothers in newborn care, supporting the need to:

  1. Refocus newborn research and interventions toward "a more systemic and culturally grounded frame for MCH research on intra-household dynamics indicating their greater cognizance of both the structure of collectivist cultures and of the critical role played by elders within those systems."
  2. Involve grandmothers in newborn interventions, recognising that while some of their knowledge and practices may be out of date or even harmful, they are powerful family actors: "Most studies strongly advocate for their inclusion in future newborn interventions based on their power and influence within their respective cultures and on the notion that their involvement may strengthen their knowledge and practices."

In conclusion: "Policy and programme planners should realise that the failure to explicitly include these cultural authorities can be perceived by grandmothers themselves and by their communities as an affront to their culture and engender resistance to well-intentioned programmes, thereby limiting their effectiveness."

Source

BMJ Global Health 2021;6:e003808. doi:10.1136/bmjgh-2020-003808 - sent from Judi Aubel to The Communication Initiative on May 24 2021; and BMJ media release, February 16 2021 - accessed on May 25 2021; and email from Judi Aubel to The Communication Initiative on May 29 2021. Image credit: © The Grandmother Project via Facebook