EPN Communication Strategy Template

This template, published by the Ecumenical Pharmaceutical Network (EPN), was developed to assist EPN members to develop communication strategies that will help them to communicate effectively about health programmes. The manual contains information about the basic principles of communication, guiding the user through the development of a strategy by posing direct questions and offering points for consideration.

The template is divided into the following sections:

• Current situation
• Overall project objectives
• Communications objectives
• Target audience
• Key message per target audience
• Communications mix
• Promotion
• Budget
• Timeline
• Brand awareness
• Evaluating success

For more information, contact:

Ecumenical Pharmaceutical Network

info@epnetwork.org